If you are a speaker, coach, trainer, consultant or self-employed advice professional, and trade your time for money…

Then we are probably a lot like you.

We are Emma Sargent and Tim Fearon, and we have been coaches for the past twenty years or so – longer for Tim than Emma, but that’s another story!

We had a very successful training and coaching business, working with large corporate clients until 2008. You may well remember what happened then…

Yes, the recession hit and, boy, did it hit us hard. We had all our eggs in one basket. Actually it was two baskets! We had two very big clients who were responsible for 80% of our income.

You can probably see what’s coming…

Well, inside a two-week period they both cancelled all future work and cancelled it the week before cancellation charges kicked in!

Quite frankly we were stuffed. If you’ve ever worked in the corporate market you’ll know that there’s no way on earth that you can replace what was effectively six months solid work inside a week.

It brought all the weaknesses of our business to a head

If only we’d listened to one of our clients, Geoff, a few years before. He was the Commercial Partner in a large group of solicitors that we were working with.

“You know, guys”, he said one day; “We love you and we love the work you do with us, but your business model’s crap.”

We, of course, protested but he continued. “Anyone whose sole source of income is based on ‘time for money’ is bonkers. It’s a finite model; there’s no opportunity to earn more unless you put your prices up and how often can you do that these days?”

“Besides which, (he was really getting into his stride now) what happens when you’re ill? What happens when you have kids and need the extra money? What happens if the economy bombs (little did we know!)?”

“What happens if you ever decide you don’t want to work any more, or that you want to work less so you can be with your kids, or have a bit more holiday? What happens, as a small business, if you lose one or two of your major clients through no fault of your own?” OUCH! – was Geoff a clairvoyant?

Well, he may not have been a clairvoyant but he was right.

Trouble was it took us until that fateful Wednesday afternoon in April 2008 – it’s funny how you remember certain events so clearly, isn’t it – to recognise it.

Yes, we had become the slaves of the ‘time for money trap’. Certainly, we had been doing well financially – a very healthy six figure income every year – but then suddenly, back in 2008, we had nothing whatsoever to show for it except a rapidly dwindling bank account. Nothing for us when the time came to hang up our boots; nothing for our children; no legacy.

So that was when we made a solemn vow. We decided there and then that this was never going to happen to us again…

  • Never again would we be out of control
  • Never again at the beck and call of corporate entities for which we were nothing more than ‘discretionary spend’ (in the words of the CEO of one of our clients – highly motivating!)
  • Never again would we be totally dependent on one source of revenue…

The seeds were sown for change

So we started our quest to change our business model, traveling to the US many times to learn from the best entrepreneurs in the world…and tentatively taking steps towards a new business. We covered thousands of miles. We invested tens of thousands of pounds. We sought out the best of the best.

And we found what we were looking for.

But, you know how it is when you learn what’s possible? Sometimes it’s hard to take in.

Sometimes, you just don’t believe it will work for you; or you don’t believe that you can do it too.

Or you think that what you have to do is SO different from what you are already doing that you metaphorically throw out the baby with the bath water until you eventually realise that actually you only have to make a small shift.

Have you ever forgotten what you’re good at?

Have you ever done that? Forgotten that what you’ve learned up to that point still counts?

We don’t mind admitting that we have and we did then.

So we started changing a few things, learning all sorts of skills that meant that we could do all sorts of things, most of which we shouldn’t have been doing ourselves! We made a heap of mistakes. We wasted a LOT of time.

Why on earth did we think it would be a good idea to learn how to do PPC advertising?

Why on earth did we think it would be a good idea to start trying to sell things that we knew nothing about as affiliates on Clickbank?

Why on earth did we think it would be a good idea to start down the property investment route? Actually we did have some success here eventually but that’s a story for another time.

And then – a lightbulb moment!

We asked ourselves some searching questions

  • Why don’t we do the things we’re good at?
  • Why don’t we use the expertise that we’ve spent years accumulating?
  • Why don’t we take advantage of the bookcases and boxes full of material that we’ve generated over the years?
  • Why don’t we just do the things that we love doing?

Without wishing to appear arrogant, we’re both pretty intelligent people; intelligent people who spent a good deal of time proving how STUPID they are!

Anyway, we eventually got the message and went about repurposing (great strategy by the way, that we now use with our own clients) what we had been offering to corporate clients.

We started a membership for small business owners. It grew and grew and by the second year we were earning more than we had ever earned just doing corporate work, and importantly, we were making more of a difference and reaching more people than ever before too.

And today we continue to learn from the best, traveling to wherever is necessary. You will find us going across the pond several times a year, continually investing in our knowledge base in this fast moving industry.

So what’s the upshot of all of this?

We now have predictable, leveraged income and are building value in our business. We have multiple streams of income, meaning we have a much more stable business.

We even had a £45,000 day at the end of last year.

And we tell you this piece of information not to brag but to show you what’s possible with different thinking and a shift in your business model.

Even better news is that as a result of our shift in our business, we now work with some of the big players in the industry, both here and in the USA, forming joint ventures, and being asked to speak at events that all contribute to exponential growth in our business.

We could never have predicted then that we would now be doing the same for TV stars and Olympic athletes!

Now we’re working with people at the top of their game

Yes, as an example of our work, we are working with two of the professional dancers from “Strictly Come Dancing” and a well known athlete creating “Expert” information businesses with them so that they can step away from the time for money business model and create a business that is much more sustainable.

It’s all very exciting.

And that’s what led us to create The Extraordinary Experts Academy. A place where people who wanted what we wanted – the thrill of independence, secure in the knowledge that they are no longer dependent on only one source of revenue – could learn what we have learned and build the Expert Business of their dreams.

There are shortcuts to success

We wanted to give them the shortcuts to success that we had discovered rather than them having to take, as we had done, the long road to enlightenment!

We wanted to make it as easy as we could for people who, like us, are determined to break the time for money trap; are determined to have a business that is worth something; are determined to be free to live the life they want to live.

And if you’ve ever wondered how to create additional streams of income from your expertise…

  • Or ever dreamed of having a business that produced income for you while you sleep…
  • Or ever imagined what it would be like to be able to take your message to more people without having to travel the world to do it…
  • Or ever yearned to make more of a difference in the world…
  • Or wanted to build a more secure future for your family…
  • Or questioned the kind of legacy you’re going to leave…

You’re in the right place!

The good news is that right now there are people like you, all over the world, making small fortunes from their expertise, experience, business successes and passions. Yes, people like you.

Some are earning 6 figures from their kitchen tables (yes, a cliché, but true); others have built multi-million pound businesses. These are all people like you who now have a secure business and can produce income when they want to, purely because they know how to leverage their expertise and turn their knowledge into products; information products that they can sell over and over again, 24 hours a day.

And, no, it’s not a dark art. Thanks to technology, it has never been easier, quicker or cheaper to build an Expert Business to enhance your current business that earns you far more than traditional models ever can.

It has also never been more important to stand out, stand up and differentiate yourself and build a business that is agile and moves with the times.

And this is our mission at The Extraordinary Experts Academy – THE place where you can build the Expert Business of your dreams.

Of course, you may not have a business yet. You may still be employed and be looking for a way out, a way to build a business of your own. On the other hand, you may already have a successful Expert Business, and be looking for ways to take it to another level; or you may just have the germ of an idea and want to turn it into something much more than an idea. Whoever you are, there is something here for all of you.

This doesn’t have to happen to you

263,000 new businesses were started in the UK between 2013 and 1014. 25% of these new businesses will fail in their first year. 50% will fail in their first three years. Only the best will survive.

There is no ‘Magic Bullet’; there is no certain way of avoiding failure and guaranteeing success. If there were, there would be no failure; simply a queue outside the offices of those who had discovered the formula.

However, there are ways, proven ways, of creating a business that is shielded from the worst storms the economy can throw at you and that can give you the confidence and security that comes with KNOWING you are not dependent on waging war with your competitors; a business that is ‘competition proof’.

The fact is, that to win in a challenging and competitive marketplace you really have got to know and implement the cutting edge strategies that make you stand out from the crowd and attract all the customers you need. Being the same as everyone else puts you on a road that you don’t want to be going down; a road that leads nowhere. You may be familiar with the phrase…

The only fish that swims with the stream is the dead one

So the question is; what do you need to do…

  • To leverage your expertise and achieve ‘Expert’ status in your market
  • Carve out a special place in the market
  • Stay ahead of the game
  • Create additional streams of income so that you break out of the ‘time for money trap’ and…
  • Ensure that whatever bumps in the road you meet (and you will) you have the resources around you to keep you going?

Well, imagine this…

  • Imagine what it would be like if you were given the keys to a proven formula for taking all the knowledge that you have in your head and creating from it a whole new range of products and services that you were able to monetize
  • Imagine what it would be like if you were able to kiss goodbye to the days when you had only one source of income and attain the independence that comes from knowing you have multiple ways of making money
  • Imagine what it would be like if, whenever you did hit a ‘bump in the road’, you had someone to call on who had the experience and expertise to guide you round it and keep you on track
  • Imagine what it would be like if you had the opportunity to work alongside a group of like-minded business people, all of whom were absolutely determined to build extraordinary businesses; who were driven by the overwhelming desire to spread the word and to make a real difference in the world
  • Imagine what it would be like to find yourself as the ‘go-to’ person in your market and be recognized as a true Expert in your field

All of this is perfectly possible

How do we know?

Because that’s what we’ve done and it’s what we continue to do…

  • We’ve taken our years of experience of developing training programmes for some of the world’s leading companies – think Lloyds Bank, Coca-Cola, Wyeth, The Economist Group, GE Money, etc. – and created the Extraordinary Information Product Design Formula™
  • We’ve taken our knowledge and expertise in the world of psychology and personal development – both of us are Master Practitioners and Certified Trainers of NLP of 17 years standing – and applied it to all our material development to super-charge its power to influence
  • We belong to a number of powerful, high-level Mastermind and Mentoring groups to keep us on track and push us even further
  • We continue to travel the world to work with the best of the best so that we can bring that knowledge back to our own customers and clients

And because of all of that, we have created the business that we have today; a business that is a million light years away from the one we had in 2008 – the business that wasn’t a business at all, just a way of making money.

And, happily, we have, over the past few years, been able to help many others to achieve the same.

And now our mission is to share with as many of you as we can what we know about growing an Expert Business, to give you all the help and resources you need to make money in all sorts of ways by leveraging your expertise, and to show you how you can make more difference to more people and make vastly more income in the process.


We want to be able to give you the support you need to get over those ‘bumps in the road’ and surround you with people who ‘get’ what you’re doing and are there to offer you their help and encouragement. You’re no longer alone!

And here’s how we are going to do that…

We want you to…

Join us at The Extraordinary Experts Academy!

EEA_WebHeader836The Extraordinary Experts Academy is here for you and people like you who are determined to build sustainable, successful businesses that free them from the ‘time for money trap’.

It’s here for everyone who wants to create multiple streams of income; who wants to spread the word far and wide; who want to make more of a difference and who, ultimately, wants to leave a legacy of which they can be proud.

And here’s what you get when you JOIN…

Member Benefits

Each month you will receive, in the post:

1. Your copy of ‘The Insider’

NewsletterThe purpose of this meaty newsletter is to give you ideas, strategies, tools, resources and techniques that you can implement straight away to impact your bottom line.
We will share examples of success and ‘News From The Front Line’ -new ways of getting big results and resources we find that we think may be of value to you.

Each month Neil Stafford from The Internet Marketing Review shares an aspect of internet marketing too, and from time to time we also invite other top guest expert writers to contribute.


2. Your CD Expert Interview of the Month

Boite-cd-iconEach month we bring you CD interviews with experts and highly successful entrepreneurs. Some months we interview an expert about a particular aspect of Information marketing that will be useful for you, and other months we interview (and quiz!) entrepreneurs who have a story to tell about their own success. The full transcript is included in the newsletter, for those of you who prefer to read rather than listen.


3. One volume of the NEW 12 Step By Step Extraordinary Experts Business Blueprint!

Expert Business CoverThis is your guide to growing the Expert Business of your dreams. Over the course of twelve months we give you, in a sequence that you can easily follow, the steps you need to take to create maximum leverage in your Expert Business.
These are designed to be WORKBOOKS that you can work your way through, mapping out the actions that you need to take to grow your business.
(click the image below to see the Step by Step Expert Business Blueprint)

Your Extraordinary Expert Business

Other benefits

A Closed Facebook Group for ‘Extraordinary Experts Academy’ Members Only

FBgroupThe Extraordinary Experts Academy is a community of passionate people like you. It is a place for you to get support, swap notes and successes, and ask questions. This hugely supportive community is growing by the day.


A Vision Day Workshop

visionYes, included in the membership is a Vision Day, once a year, where members meet to cement their Vision for the year ahead. It’s one of the most popular and eagerly awaited events in the Experts Academy calendar.


Discounts on other workshops and products

As a member you are entitled to discounts ranging from 20-50% on other products and workshops meaning that your membership pays for itself over and over again.

So are you ready to skyrocket your business?

  • Are you ready to share your message with more people than you could ever imagine?
  • Are you ready to make more of a difference to more people?
  • Are you ready to join a growing band of highly motivated, like-minded professionals who want to stay at the cutting edge of business?
  • Are you ready to invest just £4.99 to make a start?!

What, really? Just £4.99?

YesLet Me In

Yes, really, you can trial the Extraordinary Experts Academy membership for just £4.99 for one month.

After that, the price is just £49 per month with no tie in. You can cancel at any time.

In fact, if you were so inclined, you could cancel after one month and never pay more than £4.99. Simple.

So, we hope we’ve made the decision to join a bit of a ‘no-brainer’! Just think…

  • Volume 1 of the Extraordinary Experts Business Blueprint – packed with strategies to start you building your Expert Business
  • Expert CD of the month – where we pick the brains of the best in the business so that you can learn how they did it and copy them!
  • ‘The Insider’ – our monthly Newsletter jammed with ideas and developments from the ‘Front Line’ of the Information Marketing industry PLUS Neil Stafford’s inside track on how to get ahead of the competition PLUS the transcript of the Expert CD of the month
  • Access via a closed Facebook page to a group of like-minded business people there to help and encourage you


  • A 20 minute 1:1 Coaching Session to set you on your way


All of this for just £4.99!

What are you waiting for?

YesLet Me In

Listen, we are so looking forward to helping you to break the time for money trap, reach more people, make more of a difference and more money, AND grow the business of your dreams. So, JOIN US NOW.

Warmest Wishes



P.S. If you are truly determined to break the ‘time for money trap’, create additional streams of income and build an Expert Business that will run without you there, we are giving you ALL the tools you need to do that. AND you can get started for ONLY £4.99.

P.P.S. Tell you what, the 20 minute Fast Action Coaching Session – have another look under ‘Member Benefits’ – is worth at least £100 on its own. So, effectively, we’re giving you £95 just to try us out. That’s how confident we are that you will find it the best £4.99 you’ve ever spent. Actually, it would be the best £499 you’d ever spent – maybe we should move the decimal point!

“I spent a single hour with Emma Sargent and in that time she somehow managed to helped me cut through all the confusion about my niche (which has been ongoing for 2 years) AND to get real clarity on a new business model that will make earning 6 or 7 figures this year far simpler! Thanks Emma! You’re a superstar. ”
Michelle Holmes, Superfly Tribe, video expert

“There is a saying that goes when the student is ready the teacher will appear and this is pretty much what happened with Emma and Tim from The Extraordinary Coaching Company. To me they are like Michel Gerber of the E-Myth fame, but with UK style and they are more fun! As far as I am concerned the monthly membership fee is money well invested rather than money spent – I only wish I had come across them sooner.”
Catherine Daley, Catherine Daley Designs

“I have so enjoyed working with Emma and Tim and would highly recommend their membership to any business owner looking to find real and meaningful ways to grow both themselves and their business. Definitely a 10 out of 10 for service and 11 out of 10 for customer satisfaction!”
Viv Grant, Integrity Coaching

“Tim and Emma’s membership has been a Godsend for me on numerous occasions….. Their insightful and entirely pragamatic top tips, success stories and free teleseminars and downloads have significantly improved my performance as a coach and trainer…. And helped me pitch my business better too! Their positive outlook has enabled me to adopt a refreshing and innovative approach to all areas of my professional life….. I thoroughly recommend them.”
Terry Mclean (Terrymclean Associates)

“What a revelation! My business had been on hold for 5 years, whilst I procrastinated about my future! After only one issue I have leapt forward with ideas and sprung into action. It was like a light bulb of inspiration, and even more awesome with the coaching option. Hope the month goes quickly for the next instalment!”
Sue Chambers, Wine Equals Friends

“Ask Tim if he remembers the Smirnoff advertising campaign…. And then check out the Smirnoff web site. I did. ….the worlds #1 vodka invites you to be restless, to be inventive, to be extraordinary, to be able to say ‘I was there’. Emma, I don’t drink vodka but this is you in a bottle!”
Stephen Woodward, Principal, SW Risk Support

“I run my business. I don’t want it to run me. This understanding is what sets Emma and Tim apart from so many coaches and consultants – and it’s a breath of fresh air in an often stifling arena.”
Sarah Whitehead, Clever Dog Company Ltd.

“Thank you so much for your invaluable advice. My business has been running very successfully for the last eight years and I have developed my online sales steadily over that time. You pointed out that I was missing customers that I could attract by putting a simple promotion on my home page. Suddenly I was captivating the interest of many more customers out there and the orders came flooding in. My sales increased by 7% almost immediately and my website is actually talking to people!! So simple but so effective.”
Gillian Million, Million Design Company

“I had no idea there were so many things – big and small – that I could do so easily to get my business working more efficiently and profitably. What’s more, on a personal level Emma has really made me jump all those mental hurdles which were stopping me from moving forward, and now I feel confident and in control.”
Sandy Ruddock, The Roaring Mouse

“’I so look forward to the ‘Extraordinary’ membership pack, it always seems to arrive at just the right moment in the month when you need that extra bit of encouragement. It gives me that wonderful glowing feeling I remember when, aged 14, my copy of the ‘Jackie’ magazine would arrive!”
Jane Kenny, Garden Designer

“’I have already set some wheels in motion from the things I have learnt from you, and the results have been amazing – considering some of these things are just tiny details it is nothing short of amazing. Just now I spent 10 minutes on the phone to you, and you have completely opened my eyes to a massive opportunity I was missing which could potentially open a lot of doors for our business. I am learning so much! Every time I read some of the information you send me, or listen to the audio – it is just amazing, everything has been so well thought out and it just sets me on fire. I feel very lucky to have stumbled across The Extraordinary Coaching Company. I am really excited to have the support of two very passionate people who just don’t stop when it comes to helping me (and others) make more money.”
Dave Gillard, Giggle Booth

“’Cheers Tim, your knowledge is incredible. From just one phone conversation we have collected an assortment of super ideas which are now placing our business in a better position. Your Newsletters and Blueprints are keeping us focused and moving forward.”
Broni McSweeney – Catch Fitness, Christchurch, NZ

“I just would like to say Thank You for our call today, you allowed me to SEE what I needed to do to take my business further, to “Get Over” myself holding me back with my business and allowed me to feel confident and proud of the work I do. I am going away now to concentrate on the things that matter and can’t wait for ME to be back doing what I love. Thank You again, you are truly inspiring .”
Paula Giles – The Party Plan Guru

“Emma and Tim are a truely inspirational team who provide active rather than delegated support to those that they work with, they encourage all those under their tutilage to go on to improve their performance so that they achieve better results . I would highly recommend them.”
Emma Darlington – Life Coach

“Just wanted to share how amazed I am at how good the reports are that you send out through your website. I was surprised at how good the report ‘Play a game you can win’ was when it arrived, but even more delighted at the other reports you sent to me such as the P.I.G (passive income generators) and the ‘Where’s your hidden money’. I learned SO much about my business working through them and find it hard to believe that you offer all of these free. Frankly I’m bowled over by your generosity. Thank you! :)”
Elizabeth O’ Shea

“I am so excited about going to a workshop with Emma tomorrow. I have been so inspired by the things that I have learnt already that it has already had an impact on my thinking. Imagine how much difference these tow will have made by tomorrow night – we haven’t even met yet!”
Pennie Cullen – Colour Therapist

“Hi guys. Just to let you know I’ve been following the info you send via email regularly and it really makes things clearer for me…now to make those changes! Thanks guys”
Rita Hurry

“I have really enjoyed the Extraordinary Coaching workshops and events. The Masterclass webinars were great and I look forward to reviewing the downloads for the gems of information. Emma and Tim have opened my eyes to how to develop the opportunities I want to follow. Thank you both so much.”
Paul Smith – Triathalon Coach

“I downloaded the doc from your START HERE button on your Facebook page and just spent an hour working through it. Its brilliant ! really does focus your mind…. EVERYONE SHOULD CLICK ON THE START HERE BUTTON !”
Claire Portis – iWISHiWILLiCAN

“Thanks for the recent Free Reports Emma -they are superb!”
Val Brown – Beckford

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